Project Profile
With its own elaborated newsletter system, byte5 was responsible for all of Deutsche Bank’s email marketing processes. The focus lay on performance and reliability.
byte5 designed and developed the technical implementation of an individual newsletter shipping and processing system for Deutsche Bank. byte5 was responsible for the entire email marketing of Deutsche Bank, from the implementation of the newsletter campaigns to return management and reporting.
The Customer
Deutsche Bank AG
With a good 1400 branches in Germany and a further 600 worldwide, Deutsche Bank is one of the world's leading credit institutions. The company's main focus is on investment banking. Deutsche Bank employs a total of around 92,000 people, a good 41,000 of them in Germany.
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