Paul Mitchell stands for cruelty-free hair care. Exclusive to hairdressers, Paul Mitchell offers a large selection of nourishing products, styling devices and hair colours. The company always strives to be charitable, social and ecological, and to design its products in accordance with these guiding principles.
Wild-Beauty approached byte5 with the request to adapt the traffic-intense American website for the German market. The Umbraco-based site was successfully implemented with due regard for customisation and localisation.