Thursday, June 18, 2020
Kentico reinvents itself, at least its name: Kentico CMS is now Kentico Xperience. The rebranding is a response to various developments of the recent years.
Kentico’s content management platform, Kentico CMS, has been known as Kentico EMS (Enterprise Marketing Solution) for a few years now, but has recently ceased to use this name. Shifts on the market in recent years have made this rebranding necessary. With the name change to Kentico Xperience, however, there are no changes concerning the product itself. The only thing that is new is the name.
Founded in 2004, Kentico has established itself as one of the leading .NET CMS of the past 16 years. However, with the creation of its cloud-based Content-as-a-Service offering in 2014, the Kentico name did not longer stand for a content management system. Due to this, it was not always easy in the past to distinguish between Kentico, the brand, and its two products, CMS and Cloud. By renaming its cloud platform to Kontent last year, Kentico made a first distinction. The CMS is following suit this spring – and will henceforth be called Kentico Xperience.
The new approach is vastly improving the clarity in communication with potential customers. Kontent is an easy sell for more agility-oriented and technically mature customers while Xperience is a clear offer for marketing-oriented customers.Chris Köhler, COO & Management at byte5
Today, content management is so much more than just managing pages. As digital pioneer Janus Boye puts it, the term CMS now carries quite some baggage. With the rebranding, Kentico grants its product a new coat of paint that underlines the systems’s strengths: Kentico Xperience combines content management, digital marketing and commerce into a seamless digital experience platform.
In the past, companies invested into digital experience to gain a competitive advantage. Today, providing a great digital experience is often a permission to play. With Kentico Xperience, we provide a solution that helps any business accelerate their digital transformation and come out as a winner.Petr Palas, Kentico-CEO