Friday, November 13, 2020
Newcomer of the year: The byte5-developed webshop for Carrera was recently named a Trend Shop 2021 by Computer Bild magazine and the statistics database, Statista. Carrera is a popular manufacturer of slot cars.
These days, everyone is talking about coronavirus – but also about e-commerce. Due to the global pandemic, online retail has grown in popularity again this year: there are now 100,000 webshops in Germany alone. This abundance of shops makes it challenging for shop owners to be innovative and stand out from the crowd. But anyone who succeeds in making their web shop attractive, intuitive and comfortable to use for both new and existing customers is on the right track. This state only reachable with a coherent concept, elect technologies, a stable architecture, and a high-quality implementation. And that is exactly what byte5 did for Carrera.
byte5 developed carrera-toys.com with proven methods and great expertise in the technologies used: a best-practice solution, with which byte5 has already successfully implemented many other e-commerce projects. This new development by byte5 brought Carrera a significant increase in conversion rate. carrera-toys.com is a Kentico-based Azure website with a commercetools integration which makes it high-performing. For customers, shopping on carrera-toys.com means a comfortable, intuitive user experience with a variety of search functions and a quick checkout. The continuing cooperation between Carrera and byte5 ensures these success factors.
© Computer Bild, Statista
Computer Bild, one of Europe’s largest computer magazines, has chosen the 750 best German online shops in eight categories. Their jury was together with the statistics portal Statista. Evaluation criteria were technical implementation, growth, and visitor numbers. Alongside twenty other shops, carrera-toys.com won the “Toys & Baby” category. The jury praised the webshop’s excellent technical quality and outstanding growth – the best marks in the test. The assessment was based on independent journalistic criteria.
If a company is growing particularly fast, that is a very sure sign that it is doing something a lot better than its competitors. [The companies that run them] have caught people’s attention, won them over with their products, and skillfully expanded their offer.
Marco Häntsch, Computer Bild
As the newcomer of the year, the Carrera shop in cooperation with byte5 is well on the way to a successful 2021.