Friday, September 24, 2021
commercetools is one of the winners of the Corona pandemic and the associated success of e-commerce. In the past two years, the company has experienced enormous growth and can now take the next steps thanks to new capital.
With its platform, commercetools enables companies to successfully participate in the rapidly growing and continuously changing e-commerce market. It provides its customers with tools and building blocks to realise outstanding shopping experiences, for example in the form of mobile apps, voice assistants, AR/VR or IoT applications. The focus is on the flexibility, speed and scalability of the platform. Many well-known companies such as Audi or Lego have already relied on solutions from the Munich-based company.
Based on this success, commercetools was able to win the global tech investor Accel in addition to the existing investors Insight Partners and REWE Group. The venture capitalist has already supported companies such as Atlassian, Facebook and Spotify.
With the investment and the associated revaluation of 1.9 billion US dollars, commercetools is now one of the most valuable tech companies in Europe.
In 2020, commercetools was already recognised by Gartner as a leading digital commerce platform in the Magic Quadrant for Digital Commerce Platforms. Its architecture with API-first, cloud-native and modular approaches, as well as the global and cross-industry deployment options of the commerce solution, were particularly highlighted. Exactly these are now to be improved even further: With the new capital, commercetools wants to get closer to its goal of becoming the global market leader in the field of commerce experience technologies. To this end, sales and marketing activities in North America, Europe and the Asia-Pacific region are to be expanded in the future. The investment is also intended to expand the product portfolio and the partner ecosystem.